I thought I’d do a little follow up for those who are wondering about Amazon‘s KDP program after the initial free days.
So you guys know, I’m into my second month of being a part of the KDP program. When I first did my free days, I did two days together over a weekend and gave away over 4,500 books. In the four weeks following the free days, I had pretty decent sales (and quite a few returns). We’re not talking crazy numbers, but more than I had ever sold in a month and almost more than my total amount sold ever. So that was pretty exciting!
I noticed by the end of the month, my ranking had been slipping and the sales were further and further apart. With three free days left, I decided I wanted to space them out throughout the rest of my days with the KDP program. This time around, I picked one day during the week, a Thursday actually because I felt like people get paid on Fridays and after the book got noticed for the free day, people might be more willing to buy. No science or stats behind that, just an idea I had. In that one free day, I gave away another 1,720 books or so. That is in the US. Another 20 or so in total with the other European Amazon sites. Not too shabby.
I was excited to see there were still people out there with interest but I wasn’t sure how it was going to sell. Thankfully, people wanted to buy! In one week since my (technically) third free day, I’ve sold as many books as I did in the whole month after my weekend giveaway and have had very few returns so far. Yippie!
Seeing what has happened and knowing I have two days left, I will definitely look to spread them out and use the last of them when things start slowing down again. Don’t be scared to change up the days of the week to see how many different people you hit and don’t forget to advertise your free days on places like Pixels of Ink and Authors on the Cheap and Ereader News Today. They are essential in helping you spread the word without spamming your Twitter or Facebook followers. That’s not to say you can’t use Twitter and Facebook, but use it sparingly if you are featured on one of the other sites.
Everyone won’t have the same kind of experience, but hopefully seeing mine will help you make the decision on whether or not the KDP program is right for you. When my 90 day contract is up, I will follow up a final time and let you all know what my final thoughts on the program are.